Ikigai is a marketing and communication consulting agency with over 2 decades of experience and managed over USD 400 billion marketing budgets. We offer professional services in strategy, digital solutions, design, innovation, omnichannel planning & buying, global consulting, coaching, and sustainability. Our integrated solutions foster creativity, sustain growth, build engagement, and enhance market competitiveness. We collaborate with clients worldwide, delivering tailored brand communication solutions
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生き甲 斐
ikigai[ik-ee-guy] noun • Japanese
___________________________
a reason for being; the thing that gets
you up in the morning.
About US
Ikigai is a marketing and communication consulting agency with over 2 decades of experience and managed over USD 400 billion marketing budgets. We offer professional services in strategy, digital solutions, design, innovation, omnichannel planning & buying, global consulting, coaching, and sustainability. Our integrated solutions foster creativity, sustain growth, build engagement, and enhance market competitiveness. We collaborate with clients worldwide, delivering tailored brand communication solutions.
Ikigai (生き甲斐): A profound Japanese concept that captures the essence of life’s purpose and passion. Ikigai is the harmonious intersection of what you love, what you are good at, what the world needs, and what you can be rewarded for. It is why you get up in the morning, a driving force that brings joy, fulfillment, and meaning to your life. At Ikigai, we channel this philosophy into everything we do, ensuring that our work not only meets but exceeds the needs of our clients, delivering impactful, purpose-driven results.
Our Services
We specialize in delivering Integrated Solutions for streamlined and impactful marketing campaigns. Our approach ensures cohesive strategies across all channels, optimizing media investments to achieve objectives effectively. Our services include End-to-End Campaign Management, Cross-Platform Media Strategies, and Optimized Media Investments. Our approach involves Comprehensive Strategy Development, Seamless Execution, and Performance Optimization.
Our agency provides actionable Market Research & Consumer Insights services, including:
Services Offered
- Consumer Behavior Analysis
- Market Segmentation
- Competitive Analysis
- Brand Health Tracking
- Brand Equity & Brand Love Analysis
- Product & Concept Testing
- Customer Satisfaction & Loyalty Studies
- Advertising Effectiveness
Data-Driven Marketing and Media Solutions:
- Leveraging advanced technology and strategic partnerships
- Collaborations with GMP, Salesforce, SEMRush, Adobe, META and more
- Data Integration, Advanced Analytics, Personalized Campaigns, Performance Tracking, and Strategic Adjustments.
- Data Integrations with BI, CDM, SCV & DMPs tools
Comprehensive content creation services for all channels: online, offline, and digital.
Services:
Online: Website copy, blog posts, social media, email campaigns
Offline: Print materials, brochures, direct mail, outdoor advertising
Digital: Videos, infographics, podcasts, interactive media
Our Approach:
Strategy Development
Creative Ideation
Content Production
Distribution Planning
Performance Analysis
Our Customer Experience services aim to enhance brand interaction, ensuring satisfaction and loyalty through the following:
- Customer Journey Mapping
- NPS Analysis
- Touchpoint Optimization
- Personalization Strategies
- Feedback Systems
- Customer Support Enhancement
Our Approach includes journey analysis, touchpoint evaluation, personalization, feedback integration, and support optimization.
Our company delivers exceptional Event Management services, including strategic event planning, logistics management, vendor coordination, creative and marketing solutions, and attendee management.
Our process includes initial consultation, logistics and venue management, vendor and service coordination, creative and marketing execution, attendee experience management, on-site operations, and post-event evaluation. Our company specializes in exceptional Event Management services. We offer strategic event planning, logistics and vendor coordination, creative marketing, and attendee management. Our comprehensive approach ensures seamless execution from planning to post-event analysis.
Partner Services
Partner solutions for government and public sector clients offer tailored services including issue management, strategic communication, and marketing design. Emphasizing client-centric, proactive approaches, services cover government relations, effective marketing, media relations, crisis management, lobbying, and advocacy.
Sustainable Branding and ESG Campaigns
Our partners focus on sustainability in brand strategies and ESG campaigns, offering services like sustainable branding, stakeholder engagement, crisis management, and performance monitoring. Tailored solutions address specific sustainability goals with integrated strategies, crisis preparedness, and transparent reporting.
Our partner CSOutsider program equips senior corporate leaders and SMEs to address complex sustainability challenges confidently. We provide custom strategies and seamless coordination to ensure impactful ESG practices and market entry strategies aligned with international standards.
Our partner program helps businesses achieve cohesive brand excellence and successful market expansion. We offer Brand Decision Coordination, SME Brand Coordination, and Market Entry Support services. Our approach includes developing harmonious brand strategies, facilitating multi-agency collaboration, and tailoring strategies for international market alignment.
We collaborate with certified executive training partners to design tailored programs that meet diverse industry needs. Our services include custom executive development programs, business coaching for SMEs, and brand consistency metrics. Our approach involves tailored program design, practical workshops and retreats, and cultural brand integration.
Our partner solutions aim to improve customer experiences through strategic planning, agile methodologies, and collaboration with stakeholders. The approach emphasizes innovative thinking, agile execution, and strong partnerships to drive organizational growth and success.
Case Studies
Case Study 1:Client: TONIC
Challenge: Achieve profitability and overcome rising operational costs.
Solution:
Optimized Media Strategy:
Streamlined marketing efforts across all channels.
Cost Reduction: Cut operational costs by 20% through new vendor partnerships.
Strategic Contracts: Secured $40 million in purchasing contracts for better financial terms.
Results:
Profitability Achieved: Turned losses into profits within 12 months.
Revenue Surge: Boosted revenue by 400%, growing from $10M to $50M in nine years.
Savings Realized: $5M annual savings from efficient vendor management.
Key Takeaway: Strategic media optimization and cost control can drive explosive growth and profitability.
Turning TONIC into
a Profit Powerhouse
Client: IPG/MCN MENA and Starcom Turkey
Challenge: Stand out in a saturated market with cutting-edge media strategies.
Solution:
Immersive Campaigns:
Launched AR and VR ads, boosting consumer engagement by 50%.
Precision Targeting: Applied advanced analytics for 40% improved ad effectiveness.
Unified IntegrationSeamlessly integrated digital, social, TV, print, and OOH.
Results:
Award Wins: Earned Cristal Awards, MENA Effie Gold, and Dubai Lynx Grand Prix.
Client Gains: Increased FMCG engagement by 50%, automotive leads by 35%, and telecom customers by 25%.
Business Growth: Boosted new inquiries by 30% and secured key strategic partnerships.
Key Takeaway: Pioneering media innovation and integration create standout campaigns and drive significant business results.
Revolutionizing
Media Innovation at
IPG/MCN MENA and
Starcom Turkey
Client: Pfizer
Challenge: Ignite growth and enhance engagement with healthcare professionals and patients.
Solution:
Tailored Media Mix:
Deployed a powerful mix of TV, digital, social, and OOH ads.
Advanced Targeting: Utilized data analytics to precisely target professionals and patients.
Professional Engagement:
Increased interactions by 50%.
Patient Outreach: Elevated engagement by 35%.
Results:
Revenue Growth: Boosted revenue by 30%, from $20M to $26M.
Enhanced Performance: Improved ad engagement by 40%.
ROI Success: Delivered 150% return on media investment.
Key Takeaway: Data-driven, multi-channel media strategies drive impressive revenue growth and engagement.
Turbocharging
Pfizer’s Revenue
with Targeted Media
Solutions
Client: P&G MENA
Achievement: Awarded for Outstanding Communications Planning
Challenge: Deliver exceptional communications planning to secure industry accolades.
Solution:
Integrated Strategy:
Crafted a cohesive media plan integrating digital and traditional channels.
Refined Targeting: Leveraged data to optimize audience reach and ad spend.
Results:
Award Achievement: Secured Outstanding Communications Planning award.
Leadership Role Appointed head of P&G’s Agency of Record (AOR).
Market Impact: Increased engagement by 35% and sales by 20% in MENA
Key Takeaway: Superior communications planning, combined with strategic integration, achieves industry recognition and market success.
Revolutionizing
Media Innovation at
IPG/MCN MENA and
Starcom Turkey
Client: StarzPlay - VOD
Achievement: 15% market during first 6 months and their first biggest deal with a telecommunication company in the UAE
Challenge: Deliver exceptional communications planning to generate their 500k subscriber
Solution: build a full 360 communication plan across all owned mediaIntegrated Strategy:
Crafted a cohesive media plan integrating digital and traditional channels.
Refined Targeting:
Leveraged data to optimize audience reach and ad spend.
Results:
Award Achievement: recognition from Facebook and Google.
Market Impact: digital activation went viral achieving over 10 million views.
Key Takeaway: Superior communications planning, combined with strategic integration, achieves industry recognition and market success.
A Full takeover
across GCC
Our Locations & Partners
Leadership Team
Karim Fahmy
CEO and Co-Founder
As a founding partner of Ikigai Worldwide, I possess 22 years of global experience in successfully managing diverse, multicultural teams & clients in the UAE, KSA, US, Turkey, & East Africa. I’ve been recognized with awards for outstanding marketing communications work on P&G business & innovation in the MENA region. My experience spans various industries such as Pharmaceuticals, Telecommunications, FMCG, & Automotive. Specializing in crafting & implementing high-impact strategies and campaigns using data-driven analysis, I have strong skills in media communication, business strategy, & operations as a senior marketing & communications executive. My entrepreneurial spirit has led to developing effective communication strategies & assuming leadership roles.
Walaa ElAmin
COO and Co-Founder
Boasting a 17-year international marketing agency background spanning diverse sectors like FMCG, Automotive, E-commerce, and Real Estate, I have honed my expertise in strategic digital planning and innovative solutions. Driving business growth and transformation, I have a proven track record in performance marketing, SaaS implementation, website development, social media marketing, affiliate marketing, SEO, content marketing, and email marketing, with a particular focus on the Middle East and Africa region. Furthermore, my extensive experience in buying online and offline media in the GCC has equipped me with in-depth knowledge of the digital landscape in this region.
Let’s talk!
